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Beginner Book

CHAKRAS for BEGINNERS by David Pond wicca pagan book $11.45

Alfred Ultimate Beginner Series – Blues Bass Basics Book/CD Standard $12.95

The Cat in the Hat Comes Back (Beginner Books(R)) $1.00

How To Play Guitar for Beginners Book/Cd/DVD Tutor $15.73

Progressive Beginner Rock Guitar Book/Cd Music Tutor $22.06

Brainwashing for Beginners: Read This Book. Read This B $14.58

Rock House Metal Guitar Beginner E-Book $19.99

The Beginner’s Book of OIL PAINTING, by Adrian Hill $9.99

ABSOLUTE BEGINNERS ACCORDION SHEET MUSIC BOOK +CD NEW $12.57

Chinese Landscape Painting for Beginners NEW BOOK book $49.99

I Touch (Baby Beginner Board Books), Helen Oxenbury, Acceptable Book $1.00

Mindfulness Beginners Book Audio | Jon Kabat-Zinn NEW 1591794641 BNT $16.81

A BEGINNER’S GUIDE TO PARANORMAL INVESTIGATION BOOK $23.70

DO YOU KNOW WHAT I’M GOING TO DO NEXT SATURDAY? Helen Palmer 1963 Beginner Book $45.00

Mah Jong for Beginners (Books to Span the East and West) by Shozo Kanai; Margare $7.50

Finding the Still Point (Book and CD): A Beginner’s Gui $14.03

ASTRONOMY FOR BEGINNERS CARRINGTO/LITTLE BLUE BOOK #895 $9.99

Absolute Beginners Percussion Music Book/CD Tutor $14.07

Beginners’ Hand-book of Chemistry, John Howard Appleton, Good, Hardcover $28.99

STEP BY STEP PIANO COURSE-EARLIEST BEGINNER/ BOOKS 1/2! $9.95

Oxford Beginner’s Chinese .., Oxford University Press 9780199298532 NEW Book $20.79

C++ Without Fear: A Beginner’s Gui.., Overland, Brian 9780132673266 NEW Book $30.16

Html5 for Beginners: Lear.., Video2brain and Cox, Sal 9780321815422 NEW Book $32.86

Stokes Beginner’s Guide t.., Stokes, Donald; Lillian 9780316818117 NEW Book $12.47

Joy for Beginners, Bauermeister, Erica 9780399157127 NEW Book $23.25

Loom Knitting Socks: A Beginner’s Gu.., Phelps, Isela 9780312589981 NEW Book $23.49

My Big Book of Beginner B.., Dr Seuss; Mathieu, Joe a 9780307931832 NEW Book $17.45

Learn to Play the Guitar: A Beginner’.., Capone, Phil 9780785821892 NEW Book $16.48

Beginner’s Tarot, Mccormack, Kathleen 9780785828464 NEW Book $13.17

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First French Reader: A Beginner.., Appelbaum, Stanley 9780486461786 NEW Book $14.41

The Healer’s Manual: A Beginner’s Gui.., Andrews, Ted 9780875420073 NEW Book $16.51

Sushi: The Beginner’s Guide, Imatani, Aya and Cohen, 9780982293966 NEW Book $17.11

Eating in the Raw: A Beginner’s Guide t.., Alt, Carol 9781400052844 NEW Book $17.86

Swahili Complete Course for Beginner, Living Language 9781400023462 NEW Book $40.70

Brainwashing for Beginners, Rowlan, Meghan and Turne 9781440528613 NEW Book $15.38

The book of crochet: From beginner to expert, the best $10.95

Beginner’s Half-Marathon Trainer: The.., Ackland, Jon 9781569756362 NEW Book $16.32

Astral Travel for Beginners Astra.., Webster, Richard 9781567187960 NEW Book $15.76

The Beginners, Wolff, Rebecca 9781594487996 NEW Book $24.58

The Beginner’s Guide to S.., Goll, James W. and Johns 9780830751389 NEW Book $14.73

The Beginner’s Guide to R.., Sherrer, Quin and Garloc 9780830746545 NEW Book $14.73

Beginner’s Grace: Bringing Prayer .., Braestrup, Kate 9781439184271 NEW Book $16.36

Buddhism for Beginners, Chodron, Thubten and Thu 9781559391535 NEW Book $15.09

A Beginner’s Guide to Autism Spect.., Taylor, Paul G. 9781849052337 NEW Book $16.47

Bridge Basics: A Beginner’s Guide, Klinger, Ron 9781616082338 NEW Book $15.37

The Beginner’s Guide to Hunting D.., Landers, Jackson 9781603427289 NEW Book $17.83

A Beginner’s Book of Prayer: An.., Storey, William G. 9780829427929 NEW Book $12.43

Origami for Everyone: Beginner – I.., Boursin, Didier 9781554077922 NEW Book $20.44

Art: A Beginner’s Guide, Adams, Laurie Schneider 9781851688531 NEW Book $16.43

The Torah: A Beginner’s G.., Kaminsky, Joel S. and Lo 9781851688548 NEW Book $16.43

Aquinas: A Beginner’s Guide, Feser, Edward 9781851686902 NEW Book $16.43

Planet Earth: A Beginner’s Guide, Gribbon, John 9781851688289 NEW Book $16.04

Marijuana Made Simple: A Beginner’s Guide .., Mediman 9781931160889 NEW Book $18.57

Darwin for Beginners, Miller; Miller, Jonathan 9780375714580 NEW Book $15.67

Breaking Out of Beginner’s Spanish, Keenan, Joseph J. 9780292743229 NEW Book $19.83

Ultimate Beginner Bluegra.., Capplinger, Dennis and C 9780769285443 NEW Book $16.46

Stokes Beginner’s Guide t.., Nikula, Blair; Sones, Ja 9780316816793 NEW Book $12.71

THE CAT IN THE HAT by Dr Seuss I can read all by myself HARCOVER beginner BOOK $3.59

Astral Projection for Beginners, McCoy, Edain 9781567186253 NEW Book $15.09

Instructing Beginners in .., Augustine of Hippo; Rams 9781565482395 NEW Book $15.76

Dowsing for Beginners: Ho.., Webster, Richard and Web 9781567188028 NEW Book $15.79

Engineering: A Beginner’s Guide, McCarthy, Natasha 9781851686629 NEW Book $16.31

Lacan: A Beginner’s Guide, Bailly, Lionel 9781851686377 NEW Book $16.45

Sufism: A Beginner’s Guide, Chittick, William C. 9781851685479 NEW Book $16.45

Mountain Biking: A Beginner’s Guide, Schmidt, Achim 9781841261461 NEW Book $13.26

Surfer’s Start-Up: A Beginners Guide .., Werner, Doug 9781884654121 NEW Book $14.02

Progressive Violin Method For Young Beginners Book 1 $15.73

Nietzsche for Beginners, Sautet, Marc and Boussig 9781934389058 NEW Book $16.46

Postmodernism for Beginners, Powell, Jim and Lee, Joe 9781934389096 NEW Book $16.46

Sign2me Flash Cards: Beginner Series: Acti.., Sign2me 9781932354096 NEW Book $14.42

Summer by Alice Low a beginner book with Roy McKie pictures * book club edition* $10.00

Beginner Book

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

I want to go over a three-step outline for your marketing which are:

1) Surveys

2) Getting Attention

3) Postage

Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. When you don’t really know what to put in your direct mail marketing it’s because you haven’t done your research.

In order to get the response you would like on your direct mail marketing campaign, one area you need to look at is whether or not you are using a survey to find out what to say to your public. You may immediately answer “No – I don’t survey.” But truthfully, it’s very possible you do and just don’t realize it….read on.

You know your market quite well because you already sell to them. You’re unwittingly surveying all the time. Take this example:

An optometrist has an optical boutique. He knows that the biggest market for his eyewear are women from the ages of 40 to 65 years old. How does he know that? His women’s frame inventory is constantly being restocked fives times more than his men’s frame stock or even children’s. And the types of women’s frames are ones compatible with no-line bifocals. Interesting! Let’s look at what else this optometrist knows. He knows that these women pay a higher price point for their eyewear because the products he keeps reordering are from the more upscale designers so these women probably have more discretionary income. That is what I mean by surveying unwittingly.

Now let’s take an example where you are sure you have no data:

You are a mortgage broker and you don’t know what to say to people to get them to refinance their property, yet this is the area you specialize in. You assume that the best deal will attract more customers. You conduct a marketing survey, or get a marketing survey conducted for you that asks people indirectly for their attitudes and emotions concerning refinancing and what would be the advantages and disadvantages. You find the majority of people would like to refinance but think it is a very complicated procedure and so they never try. From this information you are able to determine what the tone and message of your advertising should take.

So, what should your promotion say? How about “We’ll take the hassle out of refinancing for you. Find out how.” You will get a response. You could send out thousands of promotional pieces telling your prospects that you can get them the lowest rate, but that isn’t their concern. Their concern is that it’s too complicated. Do you see how you could miss? A survey is the answer.

It is smart business to design a survey (or have one designed) to send out to your past customers that will keep you in the know, and not in the dark.

Now let’s go into the next logical sequence of how to break the first barrier of getting attention, so the “button” you found from your survey hits them before they throw away your promotion before ever even reading it.

Ditch the Envelopes!

The most common question that is asked when dealing with direct mail is “How do I get their attention?” This is a major problem because, no matter what you do to them, most envelopes look basically the same. Print on them in color, make a window, stamp it urgent – your customers have seen all these tricks before. They get thrown away before they’re even opened. They can tell from the outside that it is a sales pitch and they just get rid of it. This causes you to lose sales because of assumptions made before you even try to get your message across, when if you had the chance to let the customer know what you were offering they might have gone for it. Plain and simple, the easiest way to get around this is by using postcards.

Not only does the full color aspect of postcards attract more attention than all of the envelopes in any given day’s stack of mail, but it will allow you to get your message across while recipients are making the decision of what to read and what to throw away.

Let’s use this example:

You are sitting on the subway and the guy next to you leans over and says “I have something I would like to sell you and it’s under my trench coat, are you interested?” So as any sane person would do, you move to the furthest seat from him so not to be bothered.

As you now sit in the farthest seat from the untrustworthy freak in the trench coat you are approached by a smiling little Girl Scout who holds out a box of cookies and says “Would you like to buy a box of cookies? Everyone loves the Thin-Mints!” So this time you pull out your wallet and plunk down the $3 for a box of delicious cholesterol and sugar.

See the difference? Don’t hide your message behind a trench coat. For all we know the “untrustworthy freak”, as I have affectionately named him, could have had a box of Thin-Mints under there.

We may never know, and neither will your customers if you don’t stop stuffing your promo into bland looking envelopes.

Now, make the final step easy and take out the hassle of direct mail.

It’s one thing to get postcards designed and printed. It’s another to get them into the hands of the recipients rapidly, efficiently, as inexpensively as possible and without too much hassle. You have the choice of doing it yourself in house or getting someone to do it for you.

The apparent advantage of doing it yourself is that you don’t pay someone else what they charge to do it for you. The disadvantage of doing it yourself is that it’s going to cost you more in the long run.

Why?

Normally your postage for a 4.25 x 6″ postcard is 23¢. Direct mail companies can lease special software from the USPS which reads the addresses and barcodes them. The post office gives a significant discount for bar-coded mail. Updating this software often (every three months) ensures that the addresses you are mailing to are good. If the person is no longer at that address then it’s a waste of your money to mail to them.

Because of the high tech equipment and software direct mail companies use, you can sometimes save as much as .04 cents per card. And you don’t have all the hassle of getting the mailing out yourself.

I call it a no-brainer: a technical term for saving money and hassle by getting someone else to do your mailing for you. If you have been doing it the hard way, switch over to a direct mail marketing company. I am sure they will be glad to help you save money, time and trouble.

About the Author

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. As an Expert Author, she is always willing to share her marketing advice through articles, interviews and speaking engagements. Visit her web site at www.postcardmania.com

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